Direct mail to convince Local Education Authorities that Cisco’s Breakaway Schools programme could help them deliver better results with smaller budgets.
A scaled-down school desk dramatised the need for teachers to spend more time in the classroom while allowing technology to look after admin. A real school desk was taken to pieces and photographed from every side.
Hundreds of rulers were distressed to go with the pencil sharpener and pencil in the box and Rod’s daughter did the smudgy handwriting on the desk lid.  

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